Working with a large online supplement store, I explored a variety of marketing channels. This experience allowed me to develop crucial brand-building skills and foster strong relationships with my team and clients. I began my career as a graphic designer but quickly assumed responsibility for the clothing line, overseeing the brand's presence across all marketing channels.
The fitness industry is known for its fast pace and constant change, which has taught me to remain adaptable and ready to tackle unexpected challenges. Throughout my time with the company, I have launched numerous marketing campaigns, including fitness modeling contests and product introductions. Notably, I created the company’s inaugural email campaign, which achieved impressive results by generating $1 million in just one week. Furthermore, I designed online ad campaigns that significantly boosted cost-per-reach (CPR), impressions, and user engagement across various social media platforms.
Magazine
To create an advertisement that embodies the essence of steel, I focused on selecting the right models from a recent spokesmodel photoshoot. The idea was to evoke strength, resilience, and a sense of dynamism akin to metal.
I began by integrating metallic textures into the backdrop of the images. This involved layering visuals of brushed steel and polished chrome, enhancing the overall aesthetic with reflections that mimic the play of light on metal surfaces. I experimented with shadows and highlights to establish depth, enhancing the sense of movement within the design.
The models were styled in attire reflecting industrial influences—using sleek lines, bold shapes, and a color palette dominated by silvers, grays, and blacks. To further enhance the theme, I incorporated graphic elements that resembled metalworking tools and machinery outlines, subtly suggesting an ongoing industrial process.
The final layout is intended to convey a thriving energy, much like the sound of metal in motion, reinforcing the theme of transformation and strength. The overall goal was to present an advertisement that not only captures attention but also resonates with the viewer as a robust testament to the allure of steel.
Leave Behinds
These leave-behinds were designed as promotional tools for a forthcoming book by the Chief and Editor of the company. The book focuses on nutrition, exercise routines, and supplement selection. Both the front and back feature a cohesive design that aligns with the brand's identity, ensuring a professional and appealing appearance.
The front side highlights the book title prominently, accompanied by an engaging image that reflects the themes of health and wellness. Key points of the book, such as practical tips on meal planning, effective workout strategies, and guidance on choosing supplements, are also showcased to attract potential readers.
The reverse side provides additional details about the author, emphasizing their expertise, credentials, and passion for healthy living. It may include testimonials or quotes that underscore the value of the book, alongside a call to action encouraging readers to purchase or learn more.
Overall, these leave-behinds serve not only as informative pieces but also as an extension of the brand's commitment to promoting a healthy lifestyle, resonating well with the target audience.
Email Marketing
Here is an email campaign that showcases a nutritional supplement of the week. There are three sections. The introduction of what the supplement helps with and a visual graphic that is relative to the product. The next section shows our selling products. The last piece is an article about using the product.
Email Campaigns
Creating a successful email campaign involves several key components. First, it is crucial to negotiate effectively with the brand regarding the sale, pricing, and duration of the promotion. Clear communication helps ensure that all parties agree on the terms, leading to a more streamlined process.
Additionally, maintaining consistency across marketing channels is vital. This means that the messaging, visuals, and offers must align with the brand's overall strategy. Keeping every platform updated with the latest information can enhance customer trust and engagement.
I have worked on several email projects that have significantly impacted revenue. Notably, some of these campaigns generated over a million dollars in sales. Each project involved meticulous planning, a thorough understanding of the target audience, and strategic deployment to maximize reach and effectiveness. This combination of negotiation, consistency, and strategic execution is what drives successful email campaigns.