GRIF MURRAY

Communication I Imagination I Creation

grifmurray@gmail.com

208-841-3206

https://www.linkedin.com/in/james-g-murray-14352815/

Atlanta

Summary

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I am a well-rounded designer who embraces all creative software with the awareness that AI is changing the world. I value applying my experience with Creative Cloud to all the creative software I've used. Through AI, we can create images, stories, and designs; as a designer, I can finesse the rest to your primal goal. Experienced and creative professional with a proven track record in marketing, design, and team leadership. Acknowledged for spearheading successful marketing campaigns, driving business growth, and enhancing customer communications through the implementation of innovative design strategies. Proficient in fostering seamless interdepartmental coordination and communication. Adept in utilizing Adobe Creative Suite and bringing visions to life.

Education

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Graphic Design in Communications

Kennesaw State University

2004 - 2007

Experience

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Creative Director

Everyware

2023 - 2024

https://www.everyware.com/

Remote

Everyware is an innovative online SMS payment service offering a wide range of features including Pay by Text, BNPL (Buy Now Pay Later), In-Person Payments, and Virtual Terminal services. Ensuring security with robust Identity Verification strict anti-fraud measures and compliance rules for secure transactions.

  • Experienced a 20% improvement in project delivery time through the streamlining of creative workflows and processes. Our cutting-edge designs for commercial spaces elevated brand recognition, resulting in a remarkable 30% surge in web traffic and clientele. Engaged audience with compelling video demonstrations utilizing After Effects on landing pages.

  • Our pioneering brand guide ensured consistency and supported additional designers, contributing to a staggering 50% increase in project completion. As the guardian of all company assets, we provide a comprehensive asset library, crucial for project completion across all channels.

  • Elevated brand awareness with a 35% increase in customer engagement through our innovative design campaigns. Moreover, leverage trending design techniques used to attract new sectors and boost client base by a remarkable 20%.

  • Created the first brand guide to maintain brand consistency and for additional designers. Increased project completion by almost 50%.

  • As the custodian of all company assets, I took responsibility for ensuring the availability of marketing materials for all channels. The creation of our assets library has played a big role in project completion across all channels.

  • Improved brand awareness resulting in a 35% increase in customer engagement through innovative design campaigns.

  • Increased client base by 20% by leveraging trending design techniques to attract new sectors.

Lead Designer

Bitcoin Depot

2022 - 2023

https://bitcoindepot.com/

Atlanta, GA

Bitcoin Depot is an INC 5000 company and is the largest cryptocurrency ATM Network offering users the ability. To buy and sell Bitcoin and over 30 other cryptocurrencies instantly at thousands of locations across the nation.

  • Improved UX/UI satisfaction by {25%} by developing assets with {5} developers for mobile and website interfaces.

  • Worked with executive accounts to ensure design projects were completed and met the requirements to the brand of Bitcoin Depot.

  • Managed the graphic interface of the Satoshi BTM (Bitcoin Teller Machine) and Witness software.

  • Increased product visibility by 40% by developing a cohesive multimedia marketing strategy.

Creative Director

CoinMover

2020 - 2021

Lynn, MA

CoinMover is a cryptocurrency exchange service through bitcoin automated teller machines (BTM) turning cash into bitcoin.

  • Enhanced brand recognition, and increased user engagement by 20%, by redesigning CoinMover machine BTM's skin.

  • Increased brand visibility by {20%} through the strategic design of {5} promotional campaigns.

  • Oversaw creative direction of all external agency partnerships.

  • Increased brand awareness and customer experience with consistent digital and print advertising.

Art Director

D20 Strength & Fitness

2017 - 2018

Los Angeles, CA

D20 is a start-up nutritional supplements company with a focus on the gamer demographic. As the creative director, my responsibilities fell within the realm of customer acquisitions, leading teams to drive revenue through digital marketing platforms, community engagement, and social media programs.

  • Developed high-impact creative projects from concept to completion, including trailers and promotional content resulting in a deck for the CEO to present to investors to secure additional funding.

  • Directed, reviewed, and approved the development of creative aspects of marketing collateral, ensuring both met the business objectives and advanced brand strategies.

  • Negotiated vendor contracts that aligned with department budget requirements.

  • Collaborated with about 10-15 third-party agencies monitoring project progress through regular check-ins refining deliverables ensuring they were consistent withD20 branding.

  • Recruited, hired, and trained candidates with a potential eye for performance.Evaluated and contributed to creative team ideas and translated them into actionable project plans.

Co-Owner/Marketing Director

Flex Nutrition

2012 - 2017

Boise, ID

Responsible for creating and driving sales through effective management of staff and inventory while providing unsurpassed customer service. Oversaw the day-to-day activities that kept the store open and running smoothly.

  • Managed and trained approximately 5-6 employees on nutrition products and sales strategies.

  • Contributed to the store ranking within the top 5 of the Boise Idaho 100 club, based on revenue and customer satisfaction scores.

  • Created local store and email marketing campaigns connecting customers with local fitness centers driving in-store sales and bolstering business partnerships.

  • Implemented POS system managing customer data and inventory.

  • Surpassed sales goal reaching $1.6 million in annual sales, achieving over 65% more than the set quota. Contributed to the store ranking within the top 5 of the Boise Idaho 100 club, based on revenue and customer satisfaction scores.

Graphic Designer/Email Marketing Manager

Bodybuilding.com

2008 - 2012

Boise, ID

Responsible for all aspects of graphic design including advertising collateral, web 2.0 apps, and online campaigns.

  • Created layouts and designs of logos, branded packaging, advertising, marketing collateral, and other published materials for print, direct mail, website graphics, andOnline media.

  • Designed, developed, and tested embedded software applications for use in partner fitness businesses.

  • Designed layouts for email campaigns that reached over 200,000 plus online customers.

  • Designed and managed the first Bodybuilding.com email campaign grossing over $1 million.

Graphic Designer

iHeartRadio

2006 - 2008

Atlanta, GA

Responsible for all aspects of graphic design for FM stations PROJECT 96.1, THE BULL 94.4 & PEACH 94.9.

  • Developed print materials such as brochures, concert banners, and billboard signs.

  • Contributed design ideas in early planning stages with customers, and project managers.

  • Applied knowledge of production to create high-quality images.

  • Put together videos for social media, advertising, and informational purposes.

  • Created digital image files for use in digital and traditional printing methods.

Achievements

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Email Campaign

As the E-mail Marketing Designer and Manager. I Grossed 1 million dollars in one week from an email campaign at Bodybuilding.com.

Ad Production Management

Created an interactive graphic slide show to display 16,000 Bitcoin Machines which created a 40% increase in engagement.

Efficiency

Managed and gathered assets and delivery time by 20% with new workflow and processes.

Design and User Satisfaction

Improved UX/UI satisfaction by 25% by redesigning the interface.

Brand Awareness Boost

Enhanced brand awareness by 20% through strategic digital campaigns through social media channels.

Visibility Enhancement

Increased product visibility by 40% through cohesive multimedia strategies.

Sales Milestone

Achieved 65% over quota by driving $1.6M in annual sales at Flex Nutrition.

User Engagement Success

Boosted CoinMover user engagement by 20% with redesigned BTM skins.

Visibility Increased

Enhanced product visibility by 40% at Bitcoin Depot with a cohesive multimedia strategy.

Strengths

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Collaborator

Effective in communication and keeping the ideas open and understanding with the company.

Creative

Open to ideas and changes with all channels to complete projects successfully with company goals.

Organization

Superior in file structure and file organization of assets created for the company.

Campaign leadership expertise

Proven track record in leading successful design campaigns.

Adobe Creative proficiency

Adept at using Adobe Creative Suite for innovative solutions.

Team collaboration skills

Skilled in fostering strong team coordination and communication.